Organic Gatorade will be coming soon to our grocery stores. Check out the article we found over at Fortune.
The drink is not really known for its natural ingredients.
Gatorade is the leading sports drink brand by far, favored by countless athletes drawn to its electrolytes-replenishing powers and re-hydrating qualities. But the drink, which includes and sucralose and has an artificial-looking, neon-like color, is not typically associated with natural ingredients.
Yet the brand’s parent, PepsiCo PEP -1.40% has an organic version of Gatorade in the works that is set to hit markets in 2016, a senior executive said on Monday. And it’s a move clearly aimed at riding consumers’ growing interest in organic brands.
“It’s a consumer interest. They’re very invested in non-GMO and organic and to the degree you can make meaningful for the consumer, do it,” said Al Carey, CEO of its North American Beverages division, speaking at the Beverage Digest Future Smarts conference in New York.
Fortune has reached out to PepsiCo to ask what Gatorade ingredients will be organic and will update this post if and when we hear back. Gatorade, which by some estimates commands 77% of the U.S. sports drink market, includes some natural ingredients and flavors.
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Read full article: Coming Soon To a Grocery Near You: Organic Gatorade. Yes, Really.
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